Hey, if it’s all about de-blimping, energizing, and being nutritious effectively and respectively, I’m game. Because the brand’s core is about being raw and not heat-pasteurized, like the traditional juices, it maintains all vitamins, nutrition, and enzymes. The secret to going beyond the home-delivered, ice-packed cleanses in stores is high-pressure pascalization, which involves pricey machines that, without adding heat or preservatives, use external pressure to render the refrigerated juices safe for 20 days (instead of the usual three, for fresh-pressed) from icky invaders like mold, salmonella, and E. 'The goal, when they started, back in 2006, with the introduction of three- and five-day-cleanse packages, has been about building a better you, and to “make juicing accessible, to remove the intimidation factor,” adds Sakoutis. We were never about labels-we use cleanses and juice when needed,” says Huss. “I think it’s fair to say we’ve both experimented with the world of health and wellness and found the balance that works for us.

The company was acquired by the Hain Celestial Group_, known for its earthy-crunchy foods (Celestial Seasonings, Arrowhead Mills) and beauty products (Jason, Avalon Organics, Alba Botanical, Zia Natural Skincare), a year ago. By now, the idea of “juicing” sounds rather passé, and because it’s passé it has actually become a way of life for many, especially for the two friends who started the whole juicing craze in the first place: the original juicing enthusiasts, Erica Huss, co-founder, with Zoe Sakoutis, of the Brooklyn-based BluePrint Cleanse.

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